Brooks Craft Publishing · Author Presence Audit · November 2026

A book about healing that deserves Mountain Is You-level reach.

We compared Rebecca L. Brown's author brand and book presence with the most successful independently published self-help book of the decade. Brianna Wiest's The Mountain Is You came out through Thought Catalog Books — a small, independent, author-led press that sells direct to readers — and has reached 29,419 Amazon ratings and the #518 rank in all of Books. Both books teach readers to understand the stories that keep them stuck.

Our client · independently published

Rebecca L. Brown, MSW, RSW

Shelter from Our Secrets, Silence, and Shame · Tellwell Talent · 2022
3 ratingsNo A+ Content#51,003 Self-Esteem
VS
Benchmark · independently published

Brianna Wiest

The Mountain Is You · Thought Catalog Books · 2020
29,419 ratings1M InstagramBest of #BookTok
The verdict

Author Presence Score

Brooks Craft scores twelve areas that decide whether a reader finds, trusts and buys an independently published self-help book. Each is rated from what is live today.

34
out of 100
Rebecca L. Brown — Shelter
Critical gaps found
97
out of 100
Brianna Wiest — The Mountain Is You
Indie publishing leader
Rebecca L. BrownBrianna Wiest
Google Knowledge Panel
0 / 10
Google book visibility
6 / 10
Author website
5 / 8
Amazon author presence
4 / 10
A+ Content & listing media
0 / 10
Editorial Reviews
2 / 3
Categories & rank
1 / 10
Reviews & ratings
0 / 10
Social media presence
2 / 10
Author profile (Goodreads)
7 / 8
Print on demand & print retail
8 / 6
Formats (incl. audio)
4 / 10

Scores are Brooks Craft Publishing's assessment. Every figure on this page comes from live pages captured on November 7, 2026.

Amazon ratings
3
vs 29,419 for The Mountain Is You
Amazon Best Sellers Rank
#5,735,204
vs #518 in all of Books
Instagram followers
901
vs 1 million for @briannawiest
Listing videos
0
vs 11 videos on Wiest's page
Part 1

Author branding: 1:1 comparison

Each pair was captured the same day, at the same size. Rebecca is on the left, Brianna Wiest on the right.

01

Google search: the author's name

Critical gap

A plain search for "Rebecca Brown author" shows a Knowledge Panel for a different writer, the Seattle novelist. Even with her credentials added, our client has no panel. Brianna Wiest's name opens a full "Author" panel with a Books carousel, a James Clear interview, her website and Instagram, X and TikTok profiles.

Rebecca L. Brown Google
Google results for Rebecca L. Brown
  • No Knowledge Panel
  • Results mix in other Rebecca Browns
Brianna Wiest Google
Google results for Brianna Wiest
  • Books carousel with six titles
  • Video interview with James Clear
  • "Translated into 40+ languages"
02

Google search: the book title

Gap

Rebecca's book already earns an AI Overview — her best Google asset. The Mountain Is You adds a Goodreads rating, "Read now" buttons for Kindle, audiobooks.com and libraries, and summary videos made by other creators.

Shelter Google
Google results for Shelter
  • AI Overview describes the book correctly
  • No ratings or "Read now" panel
The Mountain Is You Google
Google results for The Mountain Is You
  • Goodreads 4/5 shown by Google
  • Kindle, audiobook and library buttons
  • Creator summary videos
03

Author website

Gap

briannawiest.com is minimal, but every line is proof: her full book list, "sold millions of copies", "#1 on audiobook charts", TODAY, Forbes and Oprah Daily, plus a contact for speaking and wholesale. Rebecca's site is a counselling practice site where the book is one menu item.

rebeccabrown.ca Website
rebeccabrown.ca
  • Counselling-first home page
  • No book cover or buy button above the fold
  • No press or awards list
briannawiest.com Website
briannawiest.com
  • Full book list with links
  • Media: TODAY, Forbes, Oprah Daily, Psychology Today
  • Speaking and wholesale contact
04

Amazon author presence

Gap

Wiest's Author Store shows 89 titles led by four books with 3,000–29,000 ratings each. Rebecca's shows the same book three times with ratings split across them.

Rebecca Brown Author Store
Rebecca Brown Author Store
  • Photo, bio, Follow button
  • Same book listed three times
Brianna Wiest Author Store
Brianna Wiest Author Store
  • The Mountain Is You: 29,419 ratings
  • 101 Essays: 19,007 ratings
  • 89 titles in the store
Part 2

Book presence on Amazon

Both books are independently published, so both authors control the same tools. Wiest uses every one of them.

05

Product listing, above the fold

High gap

The Mountain Is You carries a "Best of #BookTok" badge, 11 videos, a "Small Business" tag and a proof-first description ("over 1 million copies sold"). Shelter shows one format, no proof line and a price nearly three times higher than Wiest's paperback.

Shelter Listing
Shelter listing
  • 3 ratings, no badge, no video
  • Award seals on the cover only
  • $25.99 paperback
The Mountain Is You Listing
The Mountain Is You listing
  • "Best of #BookTok" badge
  • 11 videos and an Audible sample
  • "Small Business" brand tag
06

A+ Content

Critical gap

Wiest's "From the Publisher" section uses lifestyle photos of the book, bullet-point credentials, the book's core idea and a "Perfect for readers who…" list. Shelter has no A+ Content.

Shelter Below the fold
Shelter editorial reviews
  • No A+ Content
  • Only an author bio
The Mountain Is You From the Publisher
The Mountain Is You A+ Content
  • Six lifestyle photos of the book
  • "Perfect for readers who…" list
  • Media and sales proof
07

Categories & Best Sellers Rank

Critical gap

The Mountain Is You is #518 in all of Books and #4 in Mental & Spiritual Healing. Shelter is #51,003 in Self-Esteem.

Shelter Product details
Shelter product details
  • #5,735,204 in Books
  • #51,003 Self-Esteem · #111,095 Mental Health
The Mountain Is You Product details
The Mountain Is You product details
  • Publisher: Thought Catalog Books
  • #518 in Books · #4 Mental & Spiritual Healing · #6 Motivational Self-Help
08

Editorial Reviews (Kindle edition)

Gap

Both Kindle pages have thin Editorial Reviews — only an author bio. Wiest's bio leads with sales ("1M+ copies, translated into 20+ languages"). Rebecca's Readers' Favorite and IndieReader reviews and her awards are not on her Kindle page at all — an easy win.

Shelter Editorial Reviews
Shelter editorial reviews
  • Author bio only
  • Awards and reviews missing
The Mountain Is You (Kindle) Editorial Reviews
The Mountain Is You editorial reviews
  • Bio leads with sales and translations
Part 3

Social media & author profile

Wiest built her readership on Instagram and TikTok before the book took off. Rebecca's Goodreads profile is genuinely strong; her social reach is small.

09

Social media presence (Instagram)

Critical gap

@briannawiest has 1 million followers, a verified badge and "my books" and "reader love" highlights. @rebeccabrown.ca has 901 followers, with highlights for her books and equine therapy.

@rebeccabrown.ca Instagram
Rebecca Brown Instagram
  • "Award Winning Author" in bio; My Books highlight
  • 901 followers
  • Logo instead of author photo
@briannawiest Instagram
Brianna Wiest Instagram
  • 1M followers, verified
  • Quote posts that drive book sales
  • "my books" and "reader love" highlights
10

Author profile (Goodreads)

Gap

Rebecca's Goodreads profile is excellent: photo with her horse and book, full bio, 99 followers and answered reader questions. Wiest's has no photo, but 256,688 ratings and 5,342 followers.

Rebecca L. Brown Goodreads
Rebecca Brown Goodreads
  • Claimed, strong photo and bio
  • Ask the Author answers
  • 27 book ratings · 99 followers
Brianna Wiest Goodreads
Brianna Wiest Goodreads
  • 256,688 ratings · 21,603 reviews
  • 5,342 followers
  • 32 works
Part 4

Print on demand & print retail

Rebecca's print-on-demand distribution through Tellwell is a real strength — her paperback is in stock at Barnes & Noble. Wiest's publisher sells mainly direct and through Amazon.

11

Print-on-demand paperback

Rebecca ahead

Shelter is in stock at Barnes & Noble and can be found in stores. The Mountain Is You is not listed at B&N; its paperback is sold through Amazon and the publisher's own shop. Rebecca's wider print reach is worth keeping — the gap is everywhere else.

Shelter Barnes & Noble
Shelter on Barnes and Noble
  • In stock, ships in 1–2 days
  • "Find in Stores"
  • B&N shows author as "Msw Rsw Brown"
The Mountain Is You Amazon paperback
The Mountain Is You paperback
  • Sold by Thought Catalog Books via Amazon
  • Not listed at Barnes & Noble
Format & distributionShelterThe Mountain Is You
Publishing routeIndependent (Tellwell Talent)Independent (Thought Catalog Books)
Barnes & NobleIn stockNot listed
KindleYesYes
AudiobookNone#1 on AP audiobook chart
LibrariesNot foundTop checkouts in New York libraries
TranslationsEnglish only40+ languages
The Brooks Craft plan

How we close the gap in 90 days

Rebecca already has strong print distribution and a great Goodreads profile. The gaps are on Amazon, Google and social media.

Weeks 1–3

Fix Amazon

  • Merge the three editions so ratings combine
  • A+ Content: lifestyle photos, award seals, "Perfect for readers who…" list
  • Editorial Reviews with Readers' Favorite and IndieReader
  • Categories: Mental & Spiritual Healing, Codependency, PTSD
  • Price review against the category
Weeks 3–8

Identity

  • Knowledge Panel for "Rebecca L. Brown, MSW, RSW"
  • Fix "Msw Rsw Brown" on Barnes & Noble
  • Books and speaking hub on rebeccabrown.ca
  • Author-narrated audiobook
Weeks 6–12

Audience

  • Instagram and Reels: quote posts and equine-therapy stories
  • Review drive to 50+ combined ratings
  • Amazon Ads aimed at The Mountain Is You readers
  • Podcast tour on trauma and healing
1
merged listing
Live
A+ Content
Built
Knowledge Panel
50+
combined ratings
5,000+
Instagram followers

Rebecca's story can set readers free.
Readers just can't find it — yet.

Brooks Craft Publishing will build the visibility this book needs to stand beside the most successful independent self-help books.